PHILADELPHIA — Jenna Papagni stood amid a crowd of hundreds exterior the Wells Fargo Heart on Sunday. She was at the Philadelphia arena for the Overwatch League Grand Finals, an annual e-sports activities tournament, and she came dressed for battle.

“This game is my lifestyle,” explained Ms. Papagni, a 20-calendar year-outdated from Newark who was dressed as D.Va, an Overwatch character who fights in a mechanical exoskeleton.

The league is modeled following regular sports activities, with teams in 20 metropolitan areas on 3 continents competing in a seven-thirty day period year that was drawing to its conclusion.

Like lots of of the 12,000 admirers who converged at the marketed-out tournament to see the San Francisco Shock choose on the Vancouver Titans, Ms. Papagni was drawn to the match mainly because of its inclusionary character and simplicity of entry.

“They made a activity in which anybody can be the hero, including a lady,” she explained.

That was the goal of Blizzard Leisure, which released Overwatch in 2016 with a technique to make the sport as appealing as doable to all players, no matter of sex, orientation or race.

“It’s always been our intent to reflect the world the way that it is,” claimed Chacko Sonny, an government producer and vice president at Blizzard. “There is this kind of a wide variety of people out there.”

When Blizzard begun a skilled league for the activity in 2018, it utilized a franchise product, very similar to that of regular sporting activities groups. In the league’s inaugural period, each match was performed at Blizzard Arena in Burbank, Calif. But this 12 months, the corporation examined what it identified as homestand weekends, when some groups performed in their household towns, like Atlanta and Dallas.

The technique has paid off. The league finished the 2019 time with an ordinary world viewers of 313,000 viewers, up 18 p.c from the year ahead of, according to Blizzard. The corporation reported it prepared to expand the hometown product to far more metropolitan areas future calendar year.

As far more supporters flock to specialist e-athletics leagues — which include types for blockbuster online games like Phone of Responsibility and League of Legends — global revenue for the e-sports activities field is envisioned to surpass $1 billion this yr, up 27 p.c from previous 12 months, in accordance to a report from Newzoo, a industry intelligence company.

To maintain that progress, mentioned Jurre Pannekeet, a senior sector analyst at Newzoo, sport publishers should maintain their enthusiasts engaged.

For Overwatch supporters, the devotion operates deep.

Numerous arrived to the finals in Philadelphia dressed as their most loved characters, and the mood felt as if the N.F.L. and Comedian Con experienced gotten collectively to throw a rave.

Zedd, the D.J., kicked off the function with a overall performance and was joined onstage by the singer Kehlani. Questlove, the drummer for the Roots and a native Philadelphian, played throughout activity breaks.

Admirers raised their arms donned with LED wristbands that lit up in sync when the audio pulsed. Booths hawked workforce items, and lovers snapped up caps, jerseys and scarves. Merchandise and ticket product sales are anticipated to deliver in $104 million in 2019, in accordance to Newzoo.

Brian Perlstein, 33, a unique-instruction instructor from Bloomfield, N.J., prowled the concourse in a tiger mask, symbolizing the mascot of the league’s Seoul Dynasty. “It’s a classic activity: Why not go complete out and assist your workforce?” he claimed.

The mash-up of models drew Jeff Staple, a street use designer from New York and a lover of the activity, to scout traits. “I’m here to analyze,” he said. “I’m on the lookout at all the things these lovers are purchasing.”

By the conclusion of the last match three several hours later on, the crowd was showered in confetti. The San Francisco Shock experienced swept the Vancouver Titans for the title and $1.1 million in prize income.

“I by now have my tickets for future yr,” mentioned Mr. Morris, the Fusion enthusiast.

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